born and raised in Haifa, Israel 1982.

graduated Bezalel Academy of Art and Design visual communication department, 2008.
I started my career as an Art Director for Gravity Post-Production, designing TV advertising films for Israel and abroad.

2010-2012 I began working as a Creative Director at Broadcast Post-Production, where I was involved in the animation, 3D and design of dozens of commercials for commercial television in Israel.

In 2014, I started a remote collaboration with Loop Commerce, an e-commerce startup, and was traveled to San Francisco, USA for a few months to develop visual concepts for their entire user experience.

2015 - 2019 collaborated with animator Vadim Bar Zakhrin and Edit Studios, Tel Aviv to open a Special Effects & Design department specialising in feature films and documentaries.

2017 - we received the Doc Forum Award for Documentary Artists in the Art Design Category for the series - One More Story and Enough - created by Modi Bar-On and Anat Zeltzer

2018 - 2019 design AR-VR Environments, Games, and various products for Real-Motion NYC studio.

2024 - started lecturing at Bezalel Academy at the Visual Communication department.